THE STANDARD

For Men Who've Built Everything — Except What Actually Matters

A HIGH-PERFORMANCE BROTHERHOOD FOR MEN RECLAIMING THEIR POWER AT HOME, IN BUSINESS AND WITHIN

APPLY TODAY

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Every Man Sees Who He Could Be.
Few Have the Courage to Become Him.

FOR THE HIGH-PERFORMING MAN

You built the empire. Now it’s time to fortify the kingdom

The business is thriving.
The bank account is healthy.
Your name carries weight.

You’ve already proven you can win in the world.
But deep down, you know there’s more.

You’re not just here to provide—you’re here to lead.
To be the man your family can count on.
To live by a code that makes you unshakable in every arena.

You didn’t build all this to feel disconnected at home or have your marriage on the rocks.
You built it so your relationship could be on fire, your kids could look up to you,
and so you could live with the clarity of a man who knows exactly who he is.

The Standard exists to make sure you rise into that man—without losing yourself in the process.

LEARN HOW TO APPLY

"I've been held to a standard I’ve never been able to hold myself to…"

It’s also provided me structure, accountability, and a vision I can live into. Not just by thinking … but by taking action."

ZACH CARLSEN

EXCELLENCE STARTS HERE

The Truth Most High Performers Won't Admit:

You’re capable of more peace, more intimacy, more clarity — but the grind keeps you from accessing it.

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Are your decisions at home as sharp as they are at work?
Or do you second-guess yourself, walk on eggshells, avoid hard conversations?

→You know your relationships could be deeper.
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Does your wife feel your strength — or just your stress?
Do your kids come to you first — or have they learned you're always "busy"?

→You know you're capable of more presence.
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Are you fully there when it matters?
Or are you half-present, distracted, already thinking about the next thing?

→You know isolation is costing you.
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Who's actually in your corner?
Who knows the real you? Who won't let you settle?

The gap between who you are and who you're capable of being — that's what The Standard closes.

EXCELLENCE STARTS HERE

What The Standard Is

A 6-Month Transformational Arena for high-performing men to forge clarity, discipline, and legacy.

This isn't therapy.
This isn't a "men's circle" where you talk about feelings with no plan.

This is a forge for Men who are ready to

→ Define their non-negotiables and live by them.

→ Take radical ownership of who they are — no excuses.

→ Quit playing passive in the areas of life it matters most

→ Master their emotions instead of being mastered by them.

→ Rebuild intimacy and respect at home.

→ Lead with clarity and courage in their households no matter what life throws.

Hundreds of our private clients have used this framework to rebuild trust, reclaim leadership, and restore integrity to their families

"a space that allows you to push way past what you think your limits are..."

"There are very few leaders I know that are better at creating and holding a space that allows you to push way past what you think your limits are and feel safe to do so"

AYMARD DUDOK DE WIT
COO of Icetubs

THE METHOD

Master The 8 Immutable Codes

OBEY YOUR CODE

Build your non-negotiables so decisions become automatic.

PURPOSE FIRST, FAMILY ALWAYS

Align your mission and your marriage so you're not a man divided.

EARN YOUR HONOR

Make your word mean something again — to yourself and everyone else.

DISCIPLINED MIND & BODY

Build strength and resilience that outlast pressure

RESPECT THE MIRROR

See your blind spots before they cost you everything.

LEAD WITHOUT PERMISSION

Stop waiting for approval. Start leading your life

CHARGE INTO CHALLENGE

Face your dragon daily — courage is built, not born

BROTHERHOOD IS NON-NEGOTIABLE

Because no man becomes great alone.

How We Do it

6 Months. 8 Codes.
0 Excuses

8 Code Modules

Short, potent video teachings that cut straight to what matters. No fluff. Just the frameworks that transform how you lead

12 Brotherhood Calls (Weekly)-

Live coaching with Preston Smiles and Jeddy Azuma. Bring your real challenges. Get real answers. Walk away with clarity and direction.

12 Team Pod Sessions

Small group accountability. No hiding. No posturing. Just men committed to the same standard, challenging each other to rise

Leadership Distinctions & Declarations

Simple, powerful tools to lock in what you're learning. Turn insight into action.

Purpose-driven goal-setting

Set clear, actionable goals and revisit them regularly to measure growth and success

Private Community of Game-Changers Raising The Bar

A clean, focused space where men show up authentically. No social media noise. No distractions. Just brotherhood

Why The Standard Actually Works

OUTDATED ADVICE IS BROKEN

"Man up. Tough it out. Provide more."

That script is failing men — and costing families.

The Standard replaces it with a code of honor, presence, and integrity that actually works in real life, not just in theory.

NO ONE-SIZE-FITS-ALL

This isn't theory. This isn't fluff.

Every man embodies 8 Immutable Codes, one at a time, tested in real life until they stick. No shortcuts. No cookie-cutter advice. Just what works.

LEGACY OVER QUICK FIXES

This isn't about hacks or tips.
It's about living by a Standard that makes your wife trust you again, your kids respect you, and your business stronger because you're no longer a man divided

HERE’S WHAT’S POSSIBLE:

Men who embody The Standard walk away with:

Unshakable personal code — decisions get simpler, clearer, stronger.
Emotional mastery — no more explosions or shutdowns, even under pressure.
Radical clarity of vision — so your family knows exactly where you're leading them.
Better communication & intimacy — honesty without weakness, strength without control.
Brotherhood that lasts — no more isolation, no more going it alone.
Trust rebuilt at home — a wife who feels safe, kids who look up to you.
A reputation of integrity — not just success, but respect.

" I ended up with an energizing new frame for my approach to work, shaping a vision that may carry me forward for decades…"

Working with Jeddy was, from the start, totally different... I was immediately better able to reflect on myself and see more clearly what was important to me. As a result, I came away with a defined set of values that feel deeply resonant to me, which I’ve been using to evaluate new opportunities as they arise. In addition, I ended up with an energizing new frame for my approach to work, shaping a vision that may carry me forward for decades."

ASTON MOTES

Every Leader Needs a Code He Won't Break

WHEN YOU RAISE YOUR STANDARD, YOUR LEGACY EXPANDS

APPLY

This is the line in the sand. Most men will read this and do nothing.

They'll save it. Think about it. Wait for the "right time."

And in 6 months, they'll be in the exact same place.
Or worse.

The Standard isn't for men who think about it.
It's for men who do something about it.

WHAT TO EXPECT

"Preston has been a bridge for me to continue to explore my infinite potential..."

Being coached by Preston has been truly life-transformative. The lessons learnt from his wisdom have helped me better understand myself and grow in every area of my life. Preston has been a bridge for me to continue to explore my infinite potential and I will forever be deeply grateful for his mentorship and friendship."

GYLNN MONEY

"Transformational, inspirational, and helpful for me in my growth in discovering what it means to be a man..."

"The level of commitment and integrity that I’ve been able to uphold for myself has been transformational, inspirational, and helpful for me in my growth in discovering what it means to be a man.”

RYAN WILCOX

"For anyone seeking to rise toward your personal summit, I 1000% recommend..."

"Hiring Preston as my coach has elevated my life in more ways than I can count. He helped me escape some of the locks blocking me in my own mind — his approach, conversation, personality, and intelligence are above reproach.  For anyone seeking to rise toward your personal summit, I 1000% recommend Preston"

CHANDLER P. SINGH

YOUR COACHES

MEET YOUR COACHES

JEDDY AZUMA

Founder of The Rising Man Movement & Co-Founder of The Standard |

Men’s Initiation Leader, Embodiment Coach & Legacy Mentor

Jeddy Azuma is a leading voice in modern men’s work and the founder of The Rising Man Movement, a global brotherhood dedicated to initiating men into lives of integrity, purpose, and leadership.

For over 15 years, Jeddy has led wilderness rites of passage, embodied leadership trainings, and men’s councils that reconnect high-performing men to their instincts, values, and power. His approach blends ancient initiation practices with modern embodiment and neuroscience — helping men access clarity, discipline, and grounded self-respect in every domain of life.

Through his podcast The Rising Man (top 1% globally), Jeddy has mentored and interviewed hundreds of thought leaders in conscious masculinity, emotional regulation, and relational mastery. His work is not about theory — it’s about walking the talk, and earning the trust of those you lead.

PRESTON SMILES

Founder of Preston Smiles International, Co-Founder of The Bridge Method & The Standard |

Master Coach in Emotional Intelligence, Embodied Leadership & Relational Integrity

Preston Smiles is a world-renowned personal freedom coach and speaker who has spent the last two decades helping leaders, entrepreneurs, and fathers embody the principles of conscious masculinity, emotional intelligence, and relational integrity.

His work bridges high performance and deep humanity — teaching men how to lead their families, businesses, and communities with presence, accountability, and heart. As the co-founder of The Bridge Method and Spiritual Millionaire Academy, Preston has guided thousands of men through transformative rites of passage that rebuild the foundations of trust, purpose, and power.

Known for his electrifying energy and grounded wisdom, Preston’s leadership has been featured by Forbes, Mindvalley, and Impact Theory. He’s helped men across the world turn pressure into purpose — redefining what it means to win as a man in today’s world.

"I feel empowered to NOT run anymore and go head first into the storm…"

I feel empowered to NOT run anymore and go head first into the storm.

The best part is, I’m not on this path alone. I guess that was the hesitation around it all… looking back… seeing a fucking hurricane behind me and thinking I have to get through the storm by myself, which causes me to freeze and neglect my priorities and hard conversations with Leah.

This cycle has held me back for years (decades) — not any fukin more.

I’m ready to build a new foundation for myself. Today is a new day."

ANDRE SMITH

Legacy Starts Here

Because the real measure of a man is who he is at home

Both Preston and Jeddy have walked through the fire of marriage, fatherhood, and leadership.
They’ve faced the same edges they now help other men cross — learning how to lead without control, love without losing themselves, and stand firm in their code when everything feels uncertain.

Their families are their greatest teachers, their truest mirrors, and their living proof that doing the work works.

Application Qualifications

Consider Applying If:

→ You're a high-performer who's built success — but your home life is suffering.

→ You're tired of being reactive, defensive, or shut down emotionally.

→ You're willing to be challenged, uncomfortable, and accountable.

→ You want men who will call you higher and raise the bar for you, not coddle you.

→ You're ready to rebuild trust with your wife and respect with your kids.

NO VICTIMHOOD, BLAMING OR LACK OF RESPONSIBILITY WILL BE TOLERATED

This is The Work

By living The Standard, you’ll lead your life with strength, clarity, and integrity.
A partner who trusts you.
Kids who respect you.
A legacy that expands under pressure — not one that crumbles from it.

This is the work.
When you raise your standard, your legacy expands