The Standard

Application Form

THIS IS NOT FOR EVERYONE.

Most men will hesitate. They'll think about it. Save it for later. Wait for the "right time."

This application is designed to do two things:

Ensure you're the right fit — We only work with men who are ready.
Show you what's possible — These questions will reveal where you are and where you need to go.

The Standard is where high-performing men come to rebuild trust at home, reclaim their power, and live by a code that won’t bend.

If you’re ready to stop drifting and start leading again — begin here.

Please take time to answer the following questions:

Expected time: 10-12 minutes.
Our response time: 24-48 hours.

Name

Phone Number

What do you do professionally?

What’s working right now? Where are you performing at your best?

Where are you out of alignment? What's missing & what keeps you up at night?

When you picture your relationship or family five years from now, what's different?

What's the thing you KNOW you should change — but haven't?

Where have you broken trust with yourself?

What's the cost if nothing changes?

If your wife and kids would describe you, what would it be right now? And what do you want it to be?

When pressure hits, how do you respond?

Why are you applying TODAY — not six months ago, not six months from now?

What would it look like to be a man who's living in full integrity — at home, and at work?

What are you hoping The Standard will do for you?

Have you done any men's work, coaching, or personal development before?

This is a 6-month commitment with live calls, small group work, and real accountability. Are you willing to show up even when it's uncomfortable?

This is a mid 4-figure investment with payment plans available. Are you ready and willing to invest in yourself and show up for yourself in this way?

If accepted, what's the ONE thing you'd want us to know about you before we start?

Preferred time for a call if accepted:

"There are very few leaders I know that are better at creating and holding a space that allows you to push way past what you think your limits are and feel safe to do so"

AYMARD DUDOK DE WIT
COO of Icetubs

"Hiring Preston as my coach has elevated my life in more ways than I can count. He helped me escape some of the locks blocking me in my own mind — his approach, conversation, personality, and intelligence are above reproach.

For anyone seeking to rise toward your personal summit, I 1000% recommend Preston and his services"

CHANDLER P. SINGH

"Being coached by Preston has been truly life-transformative. The lessons learnt from his wisdom have helped me better understand myself and grow in every area of my life. Preston has been a bridge for me to continue to explore my infinite potential and I will forever be deeply grateful for his mentorship and friendship."

GLYNN MONEY

THE STANDARD

Application Form

Please take time to answer the following questions:

AYMARD DUDOK DE WIT COO of Icetubs

Join Our Free Trial

AYMARD DUDOK DE WIT
COO of Icetubs